What can I use as a substitute for Zippo fuel?

Would ordinary naphtha, white gas, rubbing alcohol or kerosene work? If so, which would work best? Is there a significant advantage to the Zippo brand?|||NO NO NO NO!! You need to use lighter fluid in a lighter. Zippo isn't the only company to make it, they are all about the same, but you NEED to use lighter fluid unless you want to either have a lighter that doesn't work at all, one heck of a big fire or your hands or face burned quite badly.|||You can use Ronsonol, Naphtha, and Coleman Fuel. I would suggest coleman fuel, it's like $9 a gallon vs about $59 a gallon for Zippo fluid, and $55 for Ronsonol fluid.